SPECIALTY AREAS
Design Strategy requires critical thinking around product line
style, roadmap, launch + performance metrics. Packages
can be selected individually or in combinations.
PRODUCT LINE
The product line package deep dives into your brand position, target client + competitive landscape to determine how to best build a cohesive offering. We will collaborate on determining your product line architecture (category, mix, price)
and best practices for merchandising your line over time.
PRODUCT STYLING
The product styling package creates a concept which defines the look of your product line.
It contextualizes and validates your unique point of view while articulating the formula behind it using the visual vocabulary of lifestyle, decor, mood, pattern
+ color. It acts as your guide + inspiration for product
development and storytelling.
PRODUCT ROADMAP
The product roadmap creates a multi-year plan that defines how your product line evolves
over time. This overarching plan empowers you with insight which enables a
multitude of benefits including being first to market, efficiencies for
operational needs + details for financial planning.
PRODUCT LAUNCH
This package outlines the complete launch plan by identifying the phases of launch + tactics of execution - organizing sales, marketing + product around the
purpose of creating the highest impact at launch.
PERFORMANCE METRICS
The metrics package identifies Key Performance Indicators that track the success of your product. Through the process of establishing KPI’s we will define what success
means to you + what goals feel right for the business, how to set
them and when to redefine them.