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Custom Project

The Challenge

The brand needed a repositioning strategy to compete at the high end of the market post recession.


The Work

Competitive benchmarking + identifying market gaps, coupled with product testing resulted in a distinct shift in the look

+ type of products.

A strategic collaboration with a 

fashion expert enabled one of a kind

products and the attention of

new tastemaker clients. 


The Impact

The One of a Kind strategy garnered high praise, improved market share + significantly increased margins. 

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