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BH
Custom Project
The Challenge
The brand needed a repositioning strategy to compete at the high end of the market post recession.
The Work
Competitive benchmarking + identifying market gaps, coupled with product testing resulted in a distinct shift in the look
+ type of products.
A strategic collaboration with a
fashion expert enabled one of a kind
products and the attention of
new tastemaker clients.
The Impact
The One of a Kind strategy garnered high praise, improved market share + significantly increased margins.
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