Custom Project

The Challenge

The brand needed a repositioning strategy to compete at the high end of the market post recession.

 

The Work

Competitive benchmarking + identifying market gaps, coupled with product testing resulted in a distinct shift in the look

+ type of products.

A strategic collaboration with a 

fashion expert enabled one of a kind

products and the attention of

new tastemaker clients. 

 

The Impact

The One of a Kind strategy garnered high praise, improved market share + significantly increased margins.