I leverage the true + authentic story behind brands to strategically align business intent with product initiatives for growth through client engagement.
For product driven companies I have found the most effective way to do this is to focus on building a design strategy through the lense of the target audience.
I work one-on-one with independent entrepreneurs and small creative businesses on how to develop and grow. For large companies, I collaborate under the umbrella TRUEnorth solving complex issues and building new strategies.
20 + years in the interiors industry developing, leading and reinventing residential + commercial global brands.
A passion for product drives my approach to design strategy. My true value lies in finding simple solutions for strategic and process driven problems.
I continue to absorb culture + commerce through world travel + never miss an opportunity to include laughter as a part of the workday.